This must-read book offers transformative strategies to empower your journey towards resilience and self-mastery. Discover the power of a mentally strong mindset and cultivate habits to take charge of your life.

Reclaim control over your mindset
Separate your emotions from thoughts

Navigate life's challenges with clarity & strength
Step out onto 'The Short Road to Mental Strength’ with Jamie Ford's insightful guide. Through practical chapters and engaging anecdotes, you will learn how to:

The Short Road to Mental Strength

About the book

Mindset matters...
and a mentally strong mindset matters most.

Quote

Book Chapters

Chapter 1: I was on a long rough road for far too long
Jamie’s story of a journey through life’s challenges—tragedies and triumphs. Despite the stumbles, progress is always possible.

Chapter 2: Put up a big strong barrier
Separate your thinking from your emotions. Stop allowing your emotions to get in the driver’s seat.

Chapter 3: Are you the ventriloquist or the dummy
Take control of your mind instead of letting it control you. Maximise the value of new thoughts and manage self-talk effectively.

Chapter 4: Take a test drive to find out what side of the short road you are on
Discover your untapped potential. Take the survey, gain insights, and reflect on whether you're on the short road to mental strength.

Chapter 5: Part One of the two formulas that build your short road
Your thinking habits are deeply embedded. Use the TSE® formula to transform the way you approach challenges.

Chapter 6: Part Two of the two formulas that build your short road
Apply the PGP® formula to rewire your brain and nourish your neural pathways.

Chapter 7: Take charge of all those remote controls
Reclaim control over your emotions. Decide who has access to your emotional triggers with the help of the DHD© formula.
Chapter 8: Mind your language: Navigating Beliefs, Emotions, and Cultural Learning
Your beliefs are more powerful than facts. Explore how childhood conditioning and “cultural learning” shape your emotions.

Chapter 9: FEATNIA® is the machine that makes your short road a super-highway
Learn the FEATNIA® process to transform thoughts into actions and positively impact your emotions and life.

Chapter 10: Thought attacks and how to prevent them
Take control of your thoughts before they take charge of your emotions. Upgrade your brain’s “software” to stay balanced.

Chapter 11: Living above the line
Take complete ownership of your thoughts and emotions. Don’t be a victim—learn how to help others do the same.

Chapter 12: Stop saying “Sorry”
What you should apologise for, and what you shouldn’t. Let others own their emotions while you take charge of your own.

Chapter 13: Stop being so defensive
Everyone has an opinion, but yours matters most. Stay calm and confident, even when provoked.

Chapter 14: Start showing that you are in charge of your life
Adopt the wisdom of the Stoics and demonstrate that you’re in control of your thoughts and actions.

Chapter 15: Conclusion
Final reflections on living with a mentally strong mindset.

Preview

Chapter 1: I was on a long rough road for far too long
Jamie’s story of a journey through life’s challenges—tragedies and triumphs. Despite the stumbles, progress is always possible.

Chapter 2: Put up a big strong barrier
Separate your thinking from your emotions. Stop allowing your emotions to get in the driver’s seat.

Chapter 3: Are you the ventriloquist or the dummy
Take control of your mind instead of letting it control you. Maximise the value of new thoughts and manage self-talk effectively.

Chapter 4: Take a test drive to find out what side of the short road you are on
Discover your untapped potential. Take the survey, gain insights, and reflect on whether you're on the short road to mental strength.

Chapter 5: Part One of the two formulas that build your short road
Your thinking habits are deeply embedded. Use the TSE® formula to transform the way you approach challenges.

Chapter 5: Part One of the two formulas that build your short road
Your thinking habits are deeply embedded. Use the TSE® formula to transform the way you approach challenges.

Chapter 6: Part Two of the two formulas that build your short road
Apply the PGP® formula to rewire your brain and nourish your neural pathways.

Chapter 7: Take charge of all those remote controls
Reclaim control over your emotions. Decide who has access to your emotional triggers with the help of the DHD© formula.
Chapter 8: Mind your language: Navigating Beliefs, Emotions, and Cultural Learning
Your beliefs are more powerful than facts. Explore how childhood conditioning and “cultural learning” shape your emotions.

Chapter 9: FEATNIA® is the machine that makes your short road a super-highway
Learn the FEATNIA® process to transform thoughts into actions and positively impact your emotions and life.
Chapter 10: Thought attacks and how to prevent them
Take control of your thoughts before they take charge of your emotions. Upgrade your brain’s “software” to stay balanced.

Chapter 11: Living above the line
Take complete ownership of your thoughts and emotions. Don’t be a victim—learn how to help others do the same.

Chapter 12: Stop saying “Sorry”
What you should apologise for, and what you shouldn’t. Let others own their emotions while you take charge of your own.

Chapter 13: Stop being so defensive
Everyone has an opinion, but yours matters most. Stay calm and confident, even when provoked.

Chapter 14: Start showing that you are in charge of your life
Adopt the wisdom of the Stoics and demonstrate that you’re in control of your thoughts and actions.

Chapter 15: Conclusion
Final reflections on living with a mentally strong mindset.
Jamie is a father of three adult daughters, and a proud grandfather to two granddaughters and two grandsons. Beyond family he finds joy in competitive brass band trombone playing, with seven NZ & Australian titles to his name. He also has a row of bronze, silver, and gold medals from racing in waka ama (outrigger canoe) competitions. Jamie’s passion extends to motorcycle adventures across New Zealand and beyond, and his latest acquisition is a 300km per hour Aprilia Tuono v4 Factory 1100.
Jamie overcame his natural pessimism through studying Dr. Martin Seligman’s (PhD) research on Learned Helplessness and Learned Optimism. He was also the first consultant in the Southern Hemisphere to be accredited by Essi Systems in the US as a trainer and coach in Emotional Intelligence (EQ).

Jamie is a charter associate member of the International Positive Psychology Association and a founding member of
the NZ Association of Positive Psychology. As a Director of Resilient Minds (www.resilientminds.co.nz), Jamie mentors senior management professionals in business and government sectors, focusing on training, HR, and sales. He also leads the acclaimed "Building Your Mental Strength and Resilience" course, attended by thousands for transformative outcomes.

about JAMIE FORD

Author

"I’ve had the privilege of working with Jamie Ford over the past decade, and I can confidently say that his impact has been nothing short of transformative. Jamie’s expertise lies in building resilient individuals and fostering positive culture within organizations.

Here’s why I highly recommend Jamie’s coaching and training programs: Research-Based Approach, Life-Changing Skills, Holistic Transformation, Proven Methodology & Practical Solutions. "

- Nicky 
GM People and Culture
"What I liked most about the ‘Building Resilience and Bouncing Back Fast Programme’ was that it was no nonsense, practical strategies that are easy to implement. Since the programme my performance has improved and I’m better able to handle setbacks that are out of my control. Setbacks also provide opportunities that may not have been considered. I would highly recommend this programme to other people because IT WORKS! It also provides benefits in both the business and personal arena."

- Chris 
Sales Manager
"I found the Resilient in Adversity, Composed under Pressure’ course had key lessons that were easy to understand and remember.

This has enabled me to continue to apply them well after I attended the course. One of the benefits I’ve received is that I now self review the way I am thinking about a situation to reflect whether I am approaching it from a positive perspective. I recommend this course because the ideas and concepts are easy to apply."

-Stephen
General Manager 
"The Learned Optimism and Resilience Course helped me to learn why I think the way I do and recognise it in myself, which then allowed me to do something about it.

 - Brent
Coach Development Officer 
"The Learned Optimism and Resilience Course helped me to learn why I think the way I do and recognise it in myself, which then allowed me to do something about it.

One of the benefits I’ve received from this course is I can recognise and understand why others think and feel about themselves.

I learnt a lot about the way I think and feel about myself. I can now utilise a range of tools to assist in my own personal development.”

 - Brent
Coach Development Officer 

What people are saying about
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In The Short Road to Mental Strength, author Jamie Ford presents a powerful guide to building resilience and self-mastery. Drawing from his extensive experience in behavioural change and the Science of Optimism, Jamie offers readers transformative strategies designed to empower them in navigating life's challenges.

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With practical chapters and engaging anecdotes, this book serves as a roadmap for cultivating a mentally strong mindset, which is essential in today’s fast-paced world. 

Join Jamie Ford on this transformative journey and uncover the strength within you.

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The Short Road to Mental Strength
Reviewed by Dr. Iain McCormick PhD.

This is a practical and easy to read book on building mental strength which draws on Albert Ellis's Rational Emotive Therapy,

Martin Seligman's Learned Optimism and Stoic philosophy.

It has a range of case studies and simple step by step exercises to undertake.
I highly recommend it.

The Short Road to Mental Strength 
Reviewed by Stewart Forsyth MA Psychology, Post Grad. Diploma Clinical Psychology, Joint winner of the NZ Psychology Organisation Tony Taylor Award in 2024 with Dr. Iain McCormick.

Jamie Ford’s Mental Strength book has a road trip theme. The title for example. The picture of Jamie negotiating a race track corner on his Triumph Daytona on the back cover. What I most noticed while reading was the flavour of Jamie’s seminars on mental strength. I haven’t been to one, but I got a real feel for how Jamie communicates his message.

Jamie’s book is not a lecture on attribution theory. His is a road-tested and successful approach to helping people get their heads around thinking skills. And of making the practice of useful self-talk part of how they live their lives.

Part of his ability to help people connect with his message are the stories he tells.
From the moving story of his father’s early death to the birth of his profoundly handicapped daughter. The pronouncements of public figures illustrate the impossibility of injecting emotions into others. He describes the antics of seminar participants throwing Velcro balls at others in jackets which the balls either slide off or stick on.


                                           Click to read full review....



The Short Road to Mental Strength
Reviewed by Heather Levack NZROT (Ret), ANZPA Cert. Role Trainer. 

In this book, Jamie does not hide the fact that his own personal life story is what has motivated him to find a way to deal with and overcome the "slings and arrows of outrageous fortune". Seeking answers by reading widely, he has drawn many threads together to formulate a pathway that will lead to better interpersonal relationships and greater self-awareness and self-esteem.

                                        Click to read full review...


Mental strength peer reviews

Book Reviews

Book Reviews

Mental strength peer reviews

The Short Road to Mental Strength 
Reviewed by Stewart Forsyth MA Psychology, Post Grad. Diploma Clinical Psychology, Joint winner of the NZ Psychology Organisation Tony Taylor Award in 2024 with Dr. Iain McCormick.

Jamie Ford’s Mental Strength book has a road trip theme. The title for example. The picture of Jamie negotiating a race track corner on his Triumph Daytona on the back cover. What I most noticed while reading was the flavour of Jamie’s seminars on mental strength. I haven’t been to one, but I got a real feel for how Jamie communicates his message.

Jamie’s book is not a lecture on attribution theory. His is a road-tested and successful approach to helping people get their heads around thinking skills. And of making the practice of useful self-talk part of how they live their lives.

Part of his ability to help people connect with his message are the stories he tells.
From the moving story of his father’s early death to the birth of his profoundly handicapped daughter. The pronouncements of public figures illustrate the impossibility of injecting emotions into others. He describes the antics of seminar participants throwing Velcro balls at others in jackets which the balls either slide off or stick on.

For me this is the superpower of the book. Jamie’s approach to building mental strength is based on serious science of helping people re-think their thinking. There is real substance to his points about framing success as permanent, pervasive and personal, and correspondingly, seeing and talking to oneself about failures as transient, specific and external.

I recently watched Inside-Out 2. Wasn’t Joy such a joy! The Pixar crew got their points across so deftly. How memories become habitual thoughts and so beliefs. All in the format of a funny and moving story about a girl trying to fit in. It looked good too – the mountains of multi-coloured memory balls, the bright shiny snowflake-like self-concept. This is the point that Jamie makes when he describes how we accidentally learn near-random stuff from what life throws at us. Many times for many of us, these beliefs set us up to be hopeless and helpless in the face of future challenges.

A recent review describes the evidence for the model as “overwhelming”. This is an approach that helps people change their lives – whether that’s getting over depression or lifting their performance.

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Book Reviews

Mental strength peer reviews

The Short Road to Mental Strength
Reviewed by Heather Levack NZROT (Ret), ANZPA Cert. Role Trainer. 

In this book, Jamie does not hide the fact that his own personal life story is what has motivated him to find a way to deal with and overcome the "slings and arrows of outrageous fortune". Seeking answers by reading widely, he has drawn many threads together to formulate a pathway that will lead to better interpersonal relationships and greater self-awareness and self-esteem.

The result is a synthesis of Eastern and Western teachings that confirms this writers belief that there is more than one road to a good life and happiness. There are universal truths that are reflected in Religious, Stoic and Buddhist teachings, which can lead to a happier life, and these are well researched and documented in books of psychologists such as highly esteemed Martin Seligman.

What Jamie has done is too synthesise these teachings into a number of easily remembered "rules" around which he has developed a learning programme which he has been teaching for twenty five years, and which has enabled his students to live more contented and more productive lives.

Perhaps the most revolutionary "truth" that Jamie teaches is that contrary to “received wisdom”, others do not have the power to hurt your feelings. Eleanor Roosevelt once said, "No one can make you feel inferior without your consent".

Jamie has found a way to help people learn how not to become prey to other people's words.

This is a Self Help book which is short and easy to read and will benefit those who take the trouble to apply themselves to its concepts.

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